Ovick Alam.

Operator audits

Find where the business is quietly losing money.

The store and AI checks have all been run on a business I operate, Shape, seven stores in Dhaka. The optometry audit comes from my years selling to practices at ABB Optical. Agencies sell audits they never run on themselves.

01Shopify DTC brands

DTC Leak Audit

For US Shopify brands doing $1M to $10M, run by a founder or a small team without an in-house CRO, retention or ops lead. In two weeks, every leak priced in dollars a year and ranked by what to fix first.

  1. Storefront and conversionHomepage, collections, product page, cart, and whether the page still sells if one script fails
  2. Catalog truthProducts customers cannot reach, retired items that resurface, facts that disagree across pages
  3. Retention and emailEvery flow, plus the sender setup that decides if your email lands at all
  4. Paid traffic landingWhere ad money lands, and how that page converts against the store
  5. Search and AI discoveryIndexing, schema, and what ChatGPT, Gemini and Perplexity say about you
  6. App stack and speedWhat each app costs against what it earns
  7. Pricing and marginThe price ladder, margin by product, discount dependence
  8. Inventory and restockStockout days, dead stock, and bestsellers that vanish while out of stock

The guarantee. If the audit cannot show at least $25,000 a year in revenue or cost you can recover, you get the full fee back.

Start here

Free Leak Scan

$0

Outside in, no login. One page with three leaks we found, and whether an AI agent can buy from your store. Five a month.

Two weeks

DTC Leak Audit

$2,500paid upfront

All eight pillars scored, the top ten fixes ranked by dollars and effort, a 30-question AI prompt panel, a 60-minute readout and a recorded walkthrough.

Four weeks

Audit and Fix Sprint

$6,500

The audit, then the top five fixes shipped in a duplicate theme, with before and after evidence. Nothing goes live without your written yes.

Monthly

Operator Retainer

$5,000a month, 3 months minimum

Fixes shipped weekly, a monthly leak report and prompt panel, and an operating rhythm for cash, inventory and restock. The audit fee is credited if you sign within 30 days.

Buying a brand?

Ten days

Pre-acquisition Leak Audit

$3,000a target

For buyers of Shopify brands. The same eight pillars run before you sign: what the store really converts, the stock nobody can reach, the email that does not land, the apps that cost more than they earn. A clear list of what the price should reflect, and what you can fix in the first 90 days.

02Any business

AI Discovery

Customers now ask ChatGPT, Gemini and Google's AI answers about situations, not products. Whoever has written the best answer gets recommended. Most businesses have never written it down.

  • Mine the real questions from your chats, calls, reviews and sales notes
  • Publish one clear answer per situation, built so AI can read and quote it
  • Make sure you can be bought or booked where the answer appears
  • Measure what the AI says about you, every month
Two weeks

AI Discovery Audit

$2,500paid upfront

A 30-question prompt panel showing what AI says today, a map of the situations your customers ask about, the top ten pages to publish, and feed and profile fixes.

Monthly

AI Discovery Retainer

$5,000a month

Pages shipped weekly, feeds and profiles kept clean, and a monthly prompt panel and traffic report.

03Optometry practices

Optometry AI Readiness Audit

For independent US practices with one to five locations. In ten days, a clear answer to one question: where can AI save your staff hours and bring patients back, safely?

I worked in product marketing and go to market at ABB Optical, the US contact lens distributor that sells to practices like yours, so I know how they make money. The audit never touches patient data. It works from mystery calls, the public web and screen-share walkthroughs.

  1. Found by AIWhat ChatGPT and Google say when a patient searches for an eye doctor in your town
  2. Phones and bookingSix mystery calls: answer rate, hold time, whether anyone can book
  3. Recall and reactivationYour annual recall, and the lapsed patients nobody is calling
  4. Optical and contact lens captureAnnual supply at the exam, reorders, and the sales leaking online
  5. Front-desk adminInsurance checks, intake forms and minutes per patient
  6. Systems and dataWhat your practice software can connect to
  7. Compliance and riskBusiness associate agreements, staff AI policy, review replies
  8. Team readinessWho owns the change, and what freed hours go to
Start here

AI Visibility Check

$0

One page: what AI tells patients about your practice, and three fixes.

Ten days

Readiness Audit, one location

$1,500

Eight pillars, a readiness score out of 100, a mystery-call report, the top five moves, a vendor shortlist and a 90-day roadmap.

Ten days

Readiness Audit, two to five locations

$2,500

The same for every location, plus a comparison across them.

One time

Setup Sprint

$3,500

The top three moves shipped in the tools you already own. The audit fee is credited if you sign within 30 days.

Monthly

AI Ops Retainer

$2,500a month, 3 months minimum

Monthly prompt panel, review replies, recall reporting and vendor management.

04Brands selling in chat

Conversation Audit

If your customers buy through Instagram, Messenger or WhatsApp, the truth about your business is sitting in the chat export.

72 hours

Conversation Audit

$1,500

AI readers go through your whole chat export and return the questions customers actually ask, the replies that lose the sale, the wrong facts your team gives, and the products people want that you do not stock. Patterns only, never names.

Access for every audit is read-only. Nothing is published to your live store without your written approval.

Start with a conversation

The first call is free and takes thirty minutes. Bring the problem. You leave with an honest read, whether or not we work together.

I reply to every email myself.